Jamia Nagar is dazzling with lights. Roads are lined with kurtas, as shopkeepers try to lure customers. Hawkers are busy selling vermicelli and dry fruits. Markets here have been hit by a heavy rush of customers who are on a buying spree as the festival of Eid is barely a week away.
The majority of the shoppers are women who are busy buying special utensils and ingredients like dry fruits to make Eid's Dastarkhawan, a sheet where food is spread, impressive. In contrast, male customers are flocking to the kurta pajama, sherwani and kolhapuri chappal shops.
Eid or Eid-ul-Fitr is one of the most important festivals for Muslims that marks the end of Ramzan, the Islamic holy month of fasting. Eid is an Arabic word meaning "festivity", while Fitr means "charity"; and so the holiday symbolizes the breaking of the fasting period. It is celebrated on the first day of the Islamic month of Shawwal.
The other shopping hubs are also bustling with enthusiastic people buying things.
Sarojini Nagar in South Delhi is one such market that is teeming with shoppers.
"It's like a battle won, if you get to choose your stuff and buy it. I came here (Sarojini Nagar ) at around 10 a.m. and it has been more than four hours, but I have not been able to complete my shopping because the sales guys are so busy and the shops are so crowded that you have to wait at least 20 minutes for your turn." Shaqib Jamal, a shopper who came to buy clothes for his family, told IANS.
"During Eid it's obvious that the crowds are at its peak and we make full efforts to utilise this opportunity and touch maximum sales every day and we get incentives for it," Rajesh, a salesman in Sarojini Nagar, said.
Shop owners in South Extension have also expressed their delight at the increase in customers visiting their stores.
"There has been a great increase in customers in the last five days especially looking for kurtas and pyajamas to wear on Eid and the customers are ranging from 20 to 45 years of age. Silk kurtas are more in fashion this time," Prabhjeet Singh, owner of the show room Kurta Palace in South Extension, told IANS. Singh expected a further increase in customers.
Elahana Moora, store manager at Globus in South Extension, says: "We have seen a substantial increase in the number of customers in all ranges of products from clothing to households goods and feel it is all because of the festivals."
Courtesy:Nabeel A.Khan, IANS
